Havas × Adobe | Growth Infrastructure for Global Brands

Havas Tech

One Partner.
One Strategy.
One Outcome.

Today's organizations need clarity on how technology drives growth. We work with leadership teams to align business objectives with data, content, CRM, commerce, and AI strategy — unlocking revenue expansion at scale.

No handoff. No dilution of accountability.

Strategy & Architecture

Define growth objectives and architect the enabling technology strategy. We lead execution — from business case to operating model.

Data & Analytics

Real-time CDP, analytics, and AI — integrated and operationalized to turn customer insight into predictable revenue.

Global Operating Model

Regional flexibility on a shared foundation — enabling faster rollout, lower duplication, and stronger governance across 80+ markets.

Content at Scale

AI-augmented workflows that drive creative performance, velocity, and brand consistency across all markets and channels.

CRM & Lifecycle

From acquisition to retention — lifecycle systems powered by automation, personalization, and journey intelligence.

Commerce & Personalization

Real-time personalization that scales with the enterprise — connecting content, commerce, and conversion at every touchpoint.

Proof of Impact

Results That Move
C-Suite Needles.

Global Hospitality · Adobe GenStudio

From Challenge
to Competitive Edge

A global hotel chain needed high-quality creative at scale. We ran a GenStudio pilot to generate AI-assisted creative variations, compare performance with traditional assets, and identify the emotional attributes that truly drive site visits.

25%

Increase in Site Visit Rate

78%

Creative efficiency gain

14.8%

CTR on AI-assisted assets

3×

Creative production velocity

T&H Pilot — Content at Scale

What We Did

We launched three key tests — Velocity & Volume, Creative Performance, and Attribute Analysis. Multiple variations were generated and statistically analyzed to identify the most effective elements.

The result: a defined Human + AI model that now scales personalization and efficiency across all future campaigns globally.

GenStudioAdobe AnalyticsAdobe Target

"I'd never seen a tool that allows you to extract creative data and analyze performance — classifying the most important attributes."

— Account & Analytics Leader, Global Hotel Brand

FMCG / B2C · Global Campaign Management

150+ Brands.
One Global Stack.

Scaling 1-2-1 marketing for Unilever across 40+ countries with 150+ brands presented a strategic challenge. We streamlined asset creation, campaign execution, and reporting into a single cohesive global model — while keeping local relevance intact.

25+

Countries onboarded

60%

Time efficiency gain

40%

Cost efficiency improvement

Campaign execution time

Unilever — B2C Global Operate

What We Did

We placed tailored processes for each pain point — from asset creation to campaign execution to reporting. Onboarding a new country to the global stack was operationalized in just 3 weeks using our country-in-a-box model.

From 2 initial markets, we now operate seamlessly across 25+ countries with a single centralized tech stack.

AEM Sites & AssetsAdobe CampaignAnalyticsMarketo

"Optimum time zone management, a templating approach per brand, and data handled to global legal standards — at true scale."

— Global Operations Summary, Unilever

E-commerce · Data & Personalization

+$38M in Additional
Revenue. Scalably.

Boden struggled with inconsistent data across digital channels, limiting behavioral understanding and stalling their personalization program. We rebuilt their data foundation and turned it into a revenue engine.

+$38M

Incremental revenue YoY

59×

Services ROI

+$8M

Via Analytics-driven social proof

35%

Experience win rate vs 20% industry avg

Boden — Data & CX Program

What We Did

We improved data collection via a custom data layer, increasing quality into Adobe Analytics. This unlocked comprehensive behavioral understanding and the ability to scale a Customer × Product experience program via Adobe Target and Email.

The result: always-on personalization, automated recommendations, and an experience win rate 15% above industry standard.

Adobe AnalyticsAdobe TargetAudience ManagerAEMCampaign Classic

"From basic, non-data-led experiences to a fully automated personalization engine — scalable, always-on, and driving eight-digit revenue."

— DMPG × Boden Program Summary

Automotive · Digital Experience

#1 Car Manufacturer
in Electric Traffic.

Volkswagen wanted to increase their organic digital performance — from qualified visits to lead acquisition and customer loyalty — while reducing dependency on paid media. They needed a user-centric digital strategy built on deep data.

Car brand in "electric cars" traffic

70%

Orders from organic leads

+20%

Site engagement above group target

+30%

Online configurations above target

Volkswagen France — Digital Operate

What We Did

We defined the prospect acquisition and customer loyalty strategy, then used Analytics and Target to implement a continuous improvement process — optimizing the digital journey through UI/UX recommendations and A/B testing.

We designed and implemented a loyalty program with custom AEM feature apps and integrated Salesforce for CRM cycle completion. Position #1 achieved in two years.

AEM Sites & AssetsAdobe AnalyticsAdobe TargetSalesforce

"Two-digit growth in organic leads and conversions — exceeding all group OKR requirements in just two years."

— Digital Experience Program, Volkswagen France

We Connect Your Needs
With Data & Content
Using Robust Platforms
That Unlock Personalization
& Growth For Your Business.

Desire Meets Intelligence
At Every Touchpoint.

One Partner.
One Strategy.
One Outcome.

The Adobe Stack,
Activated for Growth.

Results That Move
C-Suite Needles.

From Ambition to
Measurable Reality.

Let's Discover Together
How We Can Help
Your Business Grow.

Let's Map Your
Growth Potential.

We Connect Your Needs With Data & Content Using Robust PlatformsThat Unlock Personalization& Growth For Your Business.

Desire Meets IntelligenceAt Every Touchpoint.

One Partner.One Strategy.One Outcome.

The Adobe Stack,Activated for Growth.

Results That MoveC-Suite Needles.

From Ambition toMeasurable Reality.

Let's Discover TogetherHow We Can HelpYour Business Grow.

Let's Map YourGrowth Potential.

We Connect Your Needs
With Data & Content
Using Robust Platforms
That Unlock Personalization
& Growth For Your Business.

Desire Meets Intelligence
At Every Touchpoint.

One Partner.
One Strategy.
One Outcome.

The Adobe Stack,
Activated for Growth.

Results That Move
C-Suite Needles.

From Ambition to
Measurable Reality.

Let's Discover Together
How We Can Help
Your Business Grow.

Let's Map Your
Growth Potential.